• Interactive Multimedia Marketing
• Interactive Introduction Multimedia

Search Engines have become the soul of the Internet. They provide a means of aggregating, correlating, indexing and categorizing the vast amounts of content in the wild world of Internet. They have gotten complex over the years with better algorithms to serve the folks who want to find something, really find something. They have become extremely adept at finding out duplicates and hidden texts, detecting and punishing the search engine spammers. Every webmaster should take utmost care on what gets to be listed in the search engine. Things that were employed earlier to spam the search engine to get high ranking will come back to haunt you if you don’t do the garbage disposal. In this article we will employ one tool that makes the SEO or webmaster’s task much simpler. this article provides you with some SEO tips on how to use the saturation tool.

Search engine saturation tools provide a snapshot of what is currently indexed or known to the popular search engines. They provide you a way to understand what areas of your website are indexed and what is not. Alternately it provides information on, did the thing you don’t want to be indexed, got indexed or safe from the eyes of the dragon. This tool shows exactly the weakest portions of your website. Here is the next step you need to understand it is saturation density. This is calculated as the percentage of your website pages that shows up in the saturation tool results. The percentage should exclude the pages that you wanted to be excluded. Additionally you should exclude the image files and object files. Once you take inventory of the file list you want to target and the number of files you got indexed, you can get your personal saturation indicator. This personal target should obviously be close to 100%.

The next factor you need to consider is the saturation density of your competitors. Just look at the saturation index of your competition. And compare against yours. This will give you a pretty good idea on the probability of some one finding your web pages over theirs. If your competition has 1000 pages indexed each for a unique keyword on top of the common keywords. They are going to get the Lion’s share of the traffic. Ultimately this means PageRank. There is a lot you can learn about your competitor than you would by visiting their website. For example your site might be very rich in content and the competitor may seem to be low in content but they still rank higher. But if you look closer they may have a flat file based vibrant forum that gets indexed in the search engines giving them higher relevancy than yours. This is just one example I can reveal. There is tons of other such goldmine data that can be collected by simply using the saturation tool.

There are many search engine optimization websites and companies who offer this tool for free over the web. The resource box contains one such website. The saturation tool is typically a taken for granted tool. The average webmaster just discounts what is indexed and what the competition is index on. Looking at just the top 10 results and analysis of the same won’t suffice. Dig down deeper, you will be amazed at what you can find out about the competition using these tools. Also remember what I said in the first paragraph. There is stuff that you don’t want your competition to know about like a simple customer list that gets stored somewhere because you used an unprotected flat file system. Everybody is learning your competitor is also reading this article and they would have started using the saturation tool to spy on you. This tool is great as it enables you to be a good responsible business. Happy optimization!

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